It’s that time of year again – our inboxes are filling up with emails seemingly offering us huge discounts on everything from electronics to fashion and more. In fact, while Black Friday this year is technically on this coming Friday 23rd December, it seems like this year’s event could be the biggest one yet in the UK, with Black Friday actually feeling more like “Black Friday Week”, with shoppers being given even more chances to “grab a bargain”. Interestingly, it would seem that Black Friday may be at least partly responsible for driving a trend that’s seeing November become more and more popular for Christmas shopping in the UK. According to the BBC, November sales grew at a faster rate than December sales in 2017 for the first time.
Wait – what’s Black Friday?
Unless you’ve been living under a rock for the last few years, it’s unlikely that you haven’t heard of Black Friday by this point in time. In an admin poll we ran earlier this month, just 2.2% of you claimed to have never heard of it, but just in case those members are reading this, Black Friday is a tradition that originated in the US, as a heavily discounted shopping day to kick off Christmas shopping. Black Friday is always on the Friday after the American holiday of Thanksgiving, and is also followed by Cyber Monday with substantial online discounts. However, it’s not quite so clear cut these days, with many retailers merging both events into one, and even running sales events over a week or more to ease the pressure on shoppers, staff and delivery services.
If you’re interested in grabbing a bargain, it certainly sounds like a tempting time to shop. However, along with the discounts, there’s also quite a bit of negativity surrounding Black Friday in the UK too, with many labelling it as “just another tacky US import”. Furthermore, it would seem that the media aren’t doing a huge amount to improve its image, with tabloids loving nothing more than a chance to share some shaky mobile phone footage of a brawl in Asda over £99 HD TVs. I’m sure we can all agree that such behaviour is far from ideal, but thankfully it doesn’t offer a fair representation of the majority of shoppers this November.
So what do our members think?
In an admin poll that we ran a few weeks ago, we asked our members simply “Are you looking forward to Black Friday this year?”. Over 1,800 of you voted in the poll, and the results proved to be a lot closer than many of us thought. Almost 48% of you were in someway looking forward to Black Friday, whether you “love finding a bargain” in general at 32.7%, or you were looking forward to it but “only online to avoid the crowds” at 15.1%.
On the flipside we found that just over 41% of you were not looking forward to it with 30% simply saying that they were not interested and 11.2% feeling more strongly that they “can’t stand it”. We also found that 8.8% of you were sitting on the fence with “not sure” while the remaining 2.2% were unaware of what Black Friday is. See below for our full results accurate at the time of writing.
The comments also proved interesting with member “loueeze” saying “I always look out for any bargains online for the grandchildren there are usually a few good deals in the run up to black Friday, but I'm certainly not interested in queuing and fighting over things and making a fool of myself!”. Another of our members “adrian50283” added “It's a bit of a rip-off really. You can get better deals throughout the rest of the year.”
What do you think about Black Friday? Let us know in the comments!