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3 signs that technology is enabling the agoraphobic in all of us

Nowadays there is little to no reason to leave your house at all. There are discords instead of discos, ASOS has made House of Fraser seem like a hassle and libraries can be stored on a couple kindles. Whilst I’m sure you’ve all read a thousand articles about how technology is basically rendering human life useless, this week’s blog is dedicated to the trend in technology which gives people less motivation to ever leave the house.

I’m sure most people remember forcing themselves out the house with your friends to go and meet new people. This could be school discos, bars when you’re a bit older or even as far as going to events that you know will be filled with like-minded individuals (Comic Con etc). The trend now has changed a little bit, if you want to meet people who you share interests with you simply share your discord link online and people who are interested can join and chat. Just like that, the need to go out and socialise to expand your social circle is eradicated. Discord is a service similar to skype that is used mostly by gamers just to chat and hangout. The only difference is because Skype is directly linked to your phone if you don’t want anyone and everyone sending messages straight to you, you might want something a bit more temporary. With Discord you can kick people off and the link is only usable whilst you’re online and as soon as you log off it ends. They now have 45 million users, connecting people from all over the world and wildly surpassing any expectations the company had for itself. I think one of the reasons for its popularity is the fact that when the internet and such a large online community is readily available if you have social anxiety then you no longer have to worry about making friends. If you don’t like who you’re talking to or feel uncomfortable you can literally log off and disappear, ideal for someone who struggles when it comes to talking face to face.

The next and probably most obvious way in which technology keeps us in the house is how online shopping has taken a lot of wind out the sails of most retailers. Why go through the hassle of going to the shops when you can search for exactly what you want and find the best price for it in minutes online. This time last year there was a consumer slump that hit most retailers, apart from companies like ASOS who announced a 27% increase in profits. Whilst House of Fraser are having to close down 31 stores up and down the country, ASOS have just invested 40 million USD into the American market.

Over the past few years we have seen a national decline in interest towards libraries. There were 15 million fewer visits to libraries than average in 2016 alone. This isn’t news at all, in fact when we asked Viewsbankers whether or not they ever use libraries 58.8% either said no or that they used to but don’t anymore. 37.4% of Viewsbankers said that they would rent books from Amazon like a library if given a chance, which means 37.4% would do to libraries what ASOS has done to retailers like House of Fraser. Here’s what some of you had to say about this idea:

  • “It would be really helpful if amazon do this, especially for students who need text books to study in college and university” 
  • “I understand that if the initial idea of renting books is successful, Amazon plans to open an instant access centre in major cities, and then possibly in every town. “
  • “Don't think there is anything I would want to rent that I can't get elsewhere.”

With lots of jobs nowadays allowing you to work from home and virtual reality able to take you on rollercoasters in your living room, you can literally have everything you need from the comfort of your own home. I wouldn’t say this actively encourages us to stay within the comfort of our own home, but it certainly enables the side to us that doesn’t want to have to deal with leaving the house.


What do you think about this? Let us know in the comments down below! 

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What news sources can be trusted?

1 year ago by MaddieAdmin

What news sources can be trusted?

I’m sure everyone has heard the phrase “fake news” once or twice this year. Everywhere you go people seem to be constantly sceptical of any hidden agendas that may be lurking in-between the lines of every news report given, so this week’s blog is dedicated to trying to find a news source which has actually proven itself to be unbiased, or at least somewhat reliable.

The first to bring up is the nationally renowned newspaper, “The Times”. According to a recent survey by Oxford University which comprised of 74,000 people internationally (2,117 from the UK), found that The Times scored a trust rating of 6.35 out of ten, beating all other competition. Social media sources generally scored less than three which is something to put it into perspective. That having been said, when I tried to triple check the legitimacy of calling The Times an unbiased news source, I had to check other news sources which seemed to defeat the exercise as they all said different things.  

The BBC consistently ranks high for trust and impartialness according to a national Ipsos survey. In fact, 57% said that they would trust the BBC for news whereas only 11% said that they would turn to ITV (honourable mentioned to The Sun for scoring 0.3%). This survey was particularly designed to see how the BBC compared against the larger market of news sources. Surprisingly enough another survey done by Ofcom (the UK’s regulator for communications) found that Magazines out performed any other news source in terms of quality, accuracy, trustworthiness and impartiality. Magazines are now officially more trustworthy than newspapers (according to Ofcom).

We recently ran a poll that asked if you thought you had a reliable news source and 34.7% answered yes and “to a certain extent” received 30.1% of the votes. Some of our favourite comments were:

  • “I’m not bothered about political bias. Just like to know what’s going on”
  • “BBC news app plus newspapers and news on commercial channels gives me a broad view but I trust the BBC news most of all.”
  • “Confirmation bias, filter bubbles.  The information is out there, read a variety of views and then ignore them and rely on your own (hopefully wide and rich) personal experience.”

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Summer 2018 Highlights

1 year ago by MaddieAdmin

Summer 2018 Highlights

Although most of us don’t want summer to ever end, unfortunately it’s come to that time. Children are going back to school, Strictly is coming back on and all hot beverages will have a pumpkin spiced alternative. With that said, it’s important to remember the good times as we say rest in peace to summer 2018.

Firstly, how could we ever forget the World Cup. Three lions were on the shirt and in our hearts. “It’s coming home” could be heard being sung outside most pubs until late hours of the evening and people who don’t even like football were incredibly invested in the sport. It was a few weeks of total patriotism as we reached the semi-finals with skills that were before unheard of for England. Although Croatia beat us (they probably cheated) I think most people can relate to that extreme hope that we all felt. Having said that, Viewsbankers did correctly predict the finishing results with an astounding 72.8% saying that we wouldn’t win. I think we can all agree that it was at least a little bit fun whilst it lasted. 

Secondly, we experienced a heat wave which was quite frankly unheard of for England. 57.2%of Viewsbankers were enjoying it and it was seemingly never ending at the time. It was one of the hottest summers that we have ever experienced as a nation. People were out in their gardens soaking up the rays which is a privilege we seldom see in the somewhat miserable weather we tend to experience. Although not everybody was a winner as record breaking amounts of people ended up in A&E and there were talks of starting a hose ban, the nation was in a seemingly better mood. One of our Viewsbankers said, “Yes, after a perfectly vile winter I am happy to be too hot for a few days.”

Finally, there was Love Island. It seems like a lifetime ago that this was a thing, however, we can’t deny that for many this popular reality TV show was a highlight. For a few weeks that was all the nation could talk about so love it or hate it, it was definitely big this summer. 3.8 million people tuned in to watch the finale, as it was the most popular season the TV show had ever had. That having been said only 4.2% of our Viewsbankers said they were avid reality TV fans so clearly it wasn’t enough to totally converted the masses. In fact, one Viewsbanker dislikes reality TV so much they said, “Reality TV is utter tripe”.

What were your summer highlights? Let us know in the comments below!

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Whose jobs are safe from AI?

1 year ago by becky_admin

Whose jobs are safe from AI?


I’m sure we’ve all heard about the rising tide of AI (artificial intelligence) which is here to steal all your jobs. AI has worked its way into the way we hail cabs,commute to workand use airplanes. This week’s blog is dedicated to finding out who really is in trouble when AI is perfected and becomes a solution to the human condition.

One of the jobs that we know is safe is mental health worker.You can teach a robot to react to certain conditions, but you can never validate someone going through a struggle with an automated response, and they know that. To prove this, I said to Siri “I’m upset”, and the response was “I would give you a foot rub, but I don’t have any hands”. Obviously, Siri is programmed to give a joking response that entertains more than comforts, but how would a robot be able to understand the nuisances between joking and being serious, especially when someone is being sarcastic. Dietitians and nutritionistsare also on the list of people who don’t need to worry for now. There’s no AI being developed that could be creative yet personal which is normally what this job title entails. What dishes can you make to improve someone’s lifestyle based off preferences they have, which simultaneously makes them happy and also brings them closer to their goal. Surgeons for this reason are also supposedly safe, although whilst they’ve been marked as safe by leading experts on AI, I think the people actually performing the surgeries could surely be replaced the same way that they now have machines able to delicately assemble microchips. Once you’ve inputted all the correct data, who is to say what a machine could be capable of. 

The unsafe jobs seem to be incredibly close to being fully replaced. Telemarketersare an excellent example of this, as it has a routine and is predictable. Anything that follows a script is at risk, as you could program AI to perform this task easily. The same way Alexa and Siri give scripted responses to any questions asked, a telemarketing program could easily do the same. Routine is the key to being replaced by AI, which is why another job close to extinction is the fast food cooks. Everything about that is rationed and planned, the portion sizes and cooking time for example. It would not be difficult to get a robot to follow this routine in response to orders. The final example of jobs that would be under the greatest risk would be paralegal and legal assistants. This is due to the same reasons as before, it’s a job that follows routine. The law is not subjective, challenging it and using it in arguments might be, however where the law stands on certain issues is definitely a programmable matter. 


What do you think about AI? Let us know in the comments!


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The Psychology of Brexit

1 year ago by MaddieAdmin

The Psychology of Brexit

The vote is done, the negotiations are underway and seemingly everything that could be said about the political climate in the UK has already been said. Today’s blog isn’t necessarily about the Brexit, but what that meant from a psychological standpoint for Britain. 

The attitude Britain seemed to have towards Brexit (right and left wing) has gone through what most psychologists would deem the “Paranoid-Schizoid Position”. To sum this up generally, from the beginning of our lives until the end we have periods of great anxiety. For example, infants experience this after the trauma of childbirth and after initially experiencing hunger and frustration. The infant then uses these anxieties to project and introject a subjective reality (things which might have some base in truth, but the ideas aren’t necessarily true as a whole). Then the infant will go on to divide experiences into inertly good or bad ones, and then the theory goes that that is how one begins to develop a personality. 

I would argue that this has been the British reaction to Brexit. We went through periods of uncertainty that we were quick to label as either positive or negative, creating contrasting opinions. These opinions were formed out of a time of anxiety (similar to that of the infant), and everyone had to invent a reality for both scenarios which undoubtedly was biased. This is because we have already associated these scenarios with the good and bad. For example, Viewsbank initially held a survey to try and determine the outcome of Brexit before the vote, and it was correctly predicted that Britain would vote to leave the European Union. Now, as we have had time to reflect, and the reality is less of a fantasy and more of a reality, Viewsbankers thought that a second vote would lead to Britain remaining the in EU. In fact, the exact numbers are as follows:

  • 51% voted to leave the EU
  • 76% are unhappy with how the negotiations have gone so far
  • 60% think that if there was a second vote, the country would vote to stay in the EU.

Disregarding anyone’s personal political beliefs, these numbers show a clear change in how we are viewing Brexit because it’s no longer the idea of Brexit, but the actual reality. There’s no objective reality where we know everything that is right or wrong, we only have facts that we project our personality onto to form an opinion, and it seems Viewsbankers think that the majority of the U.K. regrets that particular decision made in anxiety. What’s good about the Paranoid-Schizoid Position is that it means we are in a position of change, so at least we know that we will be a different Britain by the time we actually leave. 

Celebrity companies – the failed, the bad and the ugly.

Nowadays it seems as though it’s impossible to avoid celebrities launching all sorts of companies. Whilst some seem ridiculous (obviously not naming anything to keep it professional however, definitely Goop), others such as Fenty Beauty by Rihanna have been massive successes. In this week’s blog I am tackling the ones which I think are the worst of the worst. Companies with such a poor business plan that not even an A-list name could save them. 

Firstly, we have the infamous Donald Trump. As both a business man and a celebrity, it looked as though the stars should have aligned perfectly for his new (at the time) venture into “Trump Airlines”. Whilst it was dubbed an airline, a more effective phrase to describe their services would probably be “shuttle”. Based in the North-East of America, they did local and national flights which at the time were highly profitable. Trump took over the business form Eastern Airlines for a negotiated $365 million (more than what it would cost to start the business yourself, however this way you were guaranteed market share). Eastern airlines then went out of business, giving Trump the opportunity to not only negotiated a cheaper deal but also get more aircrafts. The deal was approved by the bankruptcy court, and by 1989 Trump had a profitable airline that he intended to turn into a luxury service (by painting his name on the side and improving the interiors). Unfortunately, due to conflict in the Middle-East, jet fuel prices doubled, which meant that the massive increase in price for the company had to be reflected in the prices for the customers. Many corporate travel budgets were tightened due to the recession, meaning less money spent on fancy shuttle services. By 1991 Trump had to sell the company in order to avoid $135 million in debt that he was personally accountable for.

Secondly, we have a director turned restaurateur. Steven Spielberg dove (you will later discover this is a pun) head first into starting his very own restaurant. He started a nautical themed eatery named “Dive!”. This concept originally grew out of his fascination for underwater exploration (not a passion for the food or service industry). They predicted immense success, claiming there would be over 60 locations in the coming years. The concept was simple, every 45 minutes, make the diners feel like they were in a submarine going underwater whilst serving them sandwiches. However, this concept makes it difficult to get returning customers, and it quickly became a habit for people to not even eat and just buy the merchandise. The loud noises became tiresome and the food was boring, with no repeat customers and tourists choosing to just buy the keychains, all branches closed by 2000. 

Our final celeb is famed rapper Jay-Z. When you think American rap culture, you probably associate it with clothing, rap music and maybe some specific foods and drinks (Patron tequila comes to mind). You probably don’t think about luxury hotels, or at least, not luxury hotels owned by the people who rap about how they used to sell drugs. His plan was to open a series of hotels dubbed “J Hotels” starting with an extremely expensive location in the centre of New York. Unfortunately for him, his partners all defaulted on their $52 million loan, which then prompted a legal debate over who would manage the lion share of the interest repayments. Jay-Z then filed a lawsuit against some of his investors, they filed a counter-claim and by December 15th 2010 it was all settled out of court and the J Hotels dream was dead.

Those are my personal favourite out of all the celebrity business fails. We asked our Viewsbankers if they would purchase a product if it were endorsed by a celebrity they liked and an overwhelming 65.4%of Viewsbankers said no. Some of our favourite comments were:

  • “Depends on the product, if it's a good product it doesn't need a 'celeb' to endorse it, the quality will sell itself. A celeb’s name being attached to a product or service is irrelevant.”
  • “Celebrity endorsement is the last thing I would take into consideration when buying a product.”

What do you think about celebrities who go off-brand to start new business ventures? Do you think there are better celebrity business fails out there? Let us know in the comments! 

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Why isn't cannabis legal?

1 year ago by MaddieAdmin

Why isn't cannabis legal?

Our friends across the pond have seemed to hop on the trend of legalising one of the world’s least harmful drugs. The UK has often debated whether or not the legalisation of marijuana would be useful in society. Whilst many think that the fact it isn’t already is ridiculous, others seem to take the opinion that once “the devil’s lettuce” is legalized this country is bound to head into a downwards spiral. In today’s blog I’m showcasing the arguments which I think best explain the two opposing positions.

One of the strongest arguments for the legalisation of marijuana is because of the fact that it’s the most widely used illegal drug in the UK, selling it is a huge market solely controlled by gangs and gang culture. It’s impossible to tell exactly how much money they are making because obviously they aren’t paying tax on it and registering it. However, the most conservative estimate that I could find for how much money legalisation would raise in taxes was £1bn (not to mention the jobs it would create, and save the tax payer money on police resources as well as taxes spent on the judicial system and prisons). Another strong argument for the legalisation of "weed" is the fact that in many circles it is considered less harmful than alcohol. For example, you can die within five minutes of binge drinking, however no one has ever died from a marijuana overdose. Although some do experience anxiety and panic attacks, it’s impossible to die from marijuana alone. Alcohol can interact with medication that’s already in your body, which may cause an accidental overdose or slow down the drug’s effectiveness, "weed" doesn’t have this problem. Excessive alcohol use can lead to liver cancer as well as many other health problems, and thus far the only suggested impact of marijuana (not yet proven) could be issues with reproduction. There are no known medical benefits for alcohol consumption, however there are many known medicinal uses for marijuana. Compounds found it directly treat cancer, multiple sclerosis, glaucoma and many other diseases. 

However, there are other arguments that suggest its legalisation could be a detriment to society. It’s a fact of life that anyone can become addicted to anything, and it’s suggested that 10% of regular cannabis users become addicted and can even experience withdrawal symptoms when they try to stop using the drug. In a society where there are already so many issues with alcohol and tobacco addiction do we really need to add another vice into the mix? By legalising we are only encouraging it’s use and the rate at which people are getting addicted. Furthermore, unlike alcohol, it is incredibly hard to verify whether or not someone is “over the limit” or “too stoned” to drive. One case in Massachusetts (a state in the US where recreational use is legal) proves this. A driver was pulled over for having his tail lights off, and when the police officer approached the vehicle he said he could smell marijuana and could see it in the car. Whilst the driver was able to count backwards from 72 to 65 and recite the alphabet from D to Q, he was unable to stand on one leg for long and do 9 steps and turn. Because of this he was charged with driving under the influence of marijuana, which his lawyer has been fighting for months. There’s no clear scientific consensus for driving under the influence of marijuana because the problem is so modern, and even though the amount of crashes that happen under the influence of cannabis is incredibly slight (akin to driving in the dark compared to driving in the light), if someone could get away with a crime and it was convenient for them, they’d probably be more likely to commit it. We already have a problem with drunk drivers, should we be adding "stoners" to the road?

I’m sure the debate will continue for years to come, and with the younger generations generally pushing for its legalisation I don’t think it’s crazy to say that we could be looking at legalisation within the next decade. When asked whether or not marijuana should be available recreationally 33.4% of Viewsbankers said yes, 20.8% said no and 37.7% said it should only be available medicinally. 

Some of our favourite comments were:

  • “Yes, it should be allowed in the UK, this will stop crimes and also help people who has who actually need it for medical reasons”
  • “I would rather be a stoner than an alcoholic, that's for sure. Alcohol destroys you, but marijuana relaxes you. The CBD helps relax muscular functions and the THC helps you mentally feel relaxed and helps calm you and bring you back during depression.”
  • “I believe in a society that helps each other to become better in every way, using anything that detracts from that is, for me, a hinderance, not a help.”
  • “The "each to their own" comment is pretty much how I feel about it too... I am quite happy for people to impair themselves in any way they see fit, as long as it doesn't impinge on other people.”

What do you think? Let us know in the comments! 

If extraterrestrial life forms exist, discovering them is imminent

Belief in aliens differs from person to person. Without any sort of verifiable proof to some it seems illogical and to others a matter of fact. A minority even go as far as to believe that a reptilian race are secretly controlling the world, (in fact 12 million Americans and 7.2% of Viewsbankers agree). People who agree with David Icke for example, may accept alien life form as an absolute truth and believe the moon is simply a hollow space ship from which we are all being deceived via radio waves which disrupt our normal brain waves, so that shape shifting paedophile aliens can enslave the human race. Others think there might be primitive species and bacteria which we’ve just yet to discover. Either which way, we should know the answer before 2035. 

            One of the most compelling forms of evidence for life on other planets is the fact that one of the moons of Saturn (Enceladus) has all the necessary requirements needed for life as we know it. We can tell this because large organic modules have been blasted into space from the deep-sea vents from the moon, which NASA were able to briefly monitor before the space craft plunged to its death in Saturn’s atmosphere. Whilst this is not exactly evidence for life on the moon, it is proof of complex organic chemistry suggesting that life is possible.

            The most popular “evidence” for alien life forms is the famous “Wow!” signal discovered in 1977, in the Big Ear Radio Conservatory by Jerry Ehman. The name of the discovery comes from how striking it was in nature when it occurred. It was a 72 second radio signal much louder than any background noise they had registered in space previously. It had an incredibly narrow bandwidth making it extremely unique in nature, it had a similar bandwidth to the radiation produced by hydrogen gas in space. This “Wow!” signal went 40 years before it was doubted as a sign of alien life forms. It was only recently that a scientist at St. Petersburg University said that the radio signal was likely a bi product of two comets that had passed by at the time that had only recently been registered. This seemed enough to disprove the legitimacy of the radio signal to most, however, the scientist that discovered it fired back arguing that comets do not produce radio signals and therefore it couldn’t have been that causing the interference. 

            Whilst the debate over whether or not intelligent alien lifeforms rages on we can be satisfied in the knowledge that we should have an answer before 2035. Whilst originally the “SETI Radio” was planning to achieve this goal, China now have a radio which is three times as sensitive and more capable of searching space and tracking objects for up to six hours. They’re so dedicated to search through space that they’re relocating 9,000 locals so that they only have to deal with minimal human interference. Foreign researchers from all over the world will be allowed to use this radio in a combined effort to search the galaxies for any signs of extra-terrestrial intelligence and we can now go deeper into the universe than ever before. If they don’t find any evidence over the next 16 years using this highly sensitive radio, then there is a chance that it doesn’t exist altogether. 

We asked our Viewsbankers whether or not they believed there are aliens, and here's what they had to say:

  • "It would be arrogant to think we were the only life form out there."
  • "No signs of evidence so I don’t think so"
  • "Yes maybe anything is possible."
  • "If you see a blue police box give me a shout, been waiting for it for years!"

Do you think we are alone in the universe? Let us know in the comments! 

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Why is Elon Musk so controversial?

1 year ago by MaddieAdmin

Why is Elon Musk so controversial?

Elon Musk is quickly becoming a controversial figure with his outlandish claims and reprimandable behaviour. To some he is a philosopher who is pioneering the technology that will lead us into the future, to others he is childish and delusional. This week we are looking at the behaviour that has put Elon Musk at the centre of attention.

The first headline which made people think twice about the lovable tech wizard was the fact that his factory had an unusually high injury rate for car manufacturing. The initial response from Elon Musk upon hearing this was a promise to his entire company to visit each individual who had filed an injury, discuss exactly what happened and then perform their job himself in an effort to assess the risk. The press and general public seemed initially pleased with his response, until it had been revealed that none of the efforts had actually been made. Apparently one of the main causes of injury is the fact that there is very minimal hazard tape (traditionally bright yellow) because Elon doesn’t like the colour. It was also reported that Tesla wasn’t filing all the diagnosed injuries caused at the factory, even if they caused people to not be able to work. Whilst Elon shouldn’t have promised the world if he couldn’t deliver, it’s possible that he had the best intentions that his schedule just couldn’t keep up with.

On the subject of good intentions, Elon Musk was also involved in the Thai cave rescue. He designed and shipped over a child sized submarine in the hopes that it would aid the rescue of the children from the caves. The divers decided that it wouldn’t be necessary for the rescue and continued on without it. One of the divers named Vernon Unsworth criticised Elon musk, claiming that it was nothing more than a PR stunt. Elon then responded by calling him a “pedo guy” over Twitter, before then deleting the tweets a few hours afterwards and sending out a seemingly half-hearted apology. 

A more recent point of criticism for Elon is the fact that he was joking about the recent massive stock crash for Tesla over Twitter. Whilst some found it endearing that he could joke (meaning he wasn’t stressed enough over the crash to actually be worried about it, signalling this is a temporary problem), others didn’t appreciate the fact that he was joking about the fact his investors were losing money and Tesla wasn’t meeting all the promises they had made as a company. Personally, I don’t actually think this is a point of criticism. Everyone reacts to bad news differently and considering the incredibly fast rate the company has grown at it was bound to take a hit eventually. Considering 10 years ago electric cars were kind of a joke and are now the pinnacle of fashion in a lot of circles I think it’s fair to say that company is probably ten steps ahead of everyone. We asked Viewsbankers if they would ever consider an electric car and 56.5% of them said that they either had one or wanted one. 

Here’s what they had to say:

  • “Tesla S 100D (the 4wd one with 'ludicrous plus' mode) is the one I have driven and been driven by. It's outstanding, in every possible way.”
  • “Batteries don't last forever and are very expensive at the present.  I believe it would cost me as much to rent a battery pack as I currently spend on diesel.  Will buy when batteries come down in cost.”
  • “I’m too scared.”

What do you think? Let us know in the comments down below!

Also, whilst we have you, we are recruiting for international research projects in Switzerland, USA, France and Spain.The project concerns banking and exchange rates. If you would like to get involved or know someone who would please email

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3 ways to trick yourself into cooling down

1 year ago by MaddieAdmin

3 ways to trick yourself into cooling down

With this year’s heat wave set to stick around for another month, I know that I personally have been looking for easier ways to be cooler (because nothing else seems to be working). After some research I discovered there are things you can do all by yourself to feel cooler. 

1)   Wear Blue

Although most of us would have been told to be apparelled in white this summer, this may not actually be the way forward. Psychologists suggest that a light blue will keep you the coolest this summer, due to the fact that not only does it have a cold association in the brain (when your brains sees blue it automatically lowers heart rate, decreasing temperature) but it also reflects UV light. Also, as the most breathable fabric, linen is another fashion choice you may want to consider or combine the two and be a walking glacier. 

2)   Chew gum

We’re all very aware of the cooling effect that menthol can have on the mouth. This is most prevalent whenever you finish chewing some gum and take a sip of water. The cooling effect that menthol or mint has stretches far beyond the taste buds however, and it has a similar effect to wearing blue in the sense that you brain associates that cool menthol taste with being cooler, and therefore signals that’s you’re cooler then you really are.. Not only can you walk around with the confidence that you have superior smelling breathe to everyone else, but you can also reap the benefits of coping just a little bit better in this seemingly never-ending heat wave. 

3)   Think cool thoughts before bed

Although it seems almost cliché at this point to suggest that, research has shown that if you allow yourself to day dream about being cool or going to cool places that your body does actually react to it and cools itself down. We asked our Viewsbankers last week whether or not they ever “think cool thoughts” to try and cool down and there were lots of different opinions about the usefulness of this method. Here were some of our favourite responses:

  • “When I was a kid I'd hold my wrists under ice cold running water to cool down, so I close my eyes and remember how well it worked and it seems to work without the water too!
  • “No, I love the heat, don't want to cool down. It can stay like this forever and I'd be happy!”
  • “Thinking cool thoughts does work for me some of the time, but never in high humidity”.


What do you think? Let us know your comments down below!