YOUR USUAL VISIT TO THE PUB? THAT’LL BE £18.45 PLEASE
Half of us visit pubs one day a month or less
But almost two-thirds (62%) of adults still consider themselves as having a local
The average cost of a trip to the pub is £18.45 but for 50% of adults it’s a once a month visit or even less, a new survey1 from independent research firm Viewsbank shows. Its research shows 23% of pub-goers spend less than £10 a time with just 11% spending £30 or more per visit.
For many people a visit to the pub is a rarity – 37% of people say they occasionally or never visit pubs with 13% limiting themselves to once a month.
Despite that, two-thirds of people consider themselves as having a local near home or work – the average distance to their local is 1.25 miles, according to the research.
Figures from CAMRA/CGA2 show pubs in t
he UK are closing at the rate of 28 a week – more than 1,450 a year – with the rate of closure speeding up and the Viewsbank research highlights reasons why. Its study found 46% of women usually drink soft drinks in pubs and going to eat is the second most popular reason for visiting pubs. Around 12% of people admit to having gone to pubs and taken their own alcohol with them. That rises to 22% among the 18 to 24-year-old age group. Just 11% of people say there have been no pub closures in their local area in the past five years.
And yet the importance of pubs is highlighted by the fact that 32% of people say they have worked in a pub at some stage of their life and 31% have started a romantic relationship at least once in a pub. However, less pleasantly, 8% have had a fight in a pub.
David Black of Viewsbank said: “Pubs are an important part of the British way of life but the rate of closures show that it’s hard for pub owners to make money, let alone to stay in business.
“The pressures on pubs are immense with rents and alcohol duty not to mention wider social issues such as the smoking ban, worries about binge drinking and health issues - plus price competition from supermarkets.
“It is striking, however, that despite all the gloom and closures 62% of people still believe they have a local even though many of them don’t go that regularly.”
The research found that 63% of adults drank alcohol in a pub before they were 18 with 42% having a drink in a pub when they were 16 or under.
Women find pubs less welcoming than men – at least on their own. The research found just 31% of women are comfortable going into most pubs on their own compared with 70% of men.
1 Online survey of 1,654 adults aged 18+ conducted by Consumer Intelligence between 27th and 28th March 2014