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Would you consider being micro chipped at birth?

Would you consider being micro chipped at birth?
We asked 1000 of you and you gave us some unexpected results!

Firstly, it does sound like something out of a science fiction novel or movie but it recent buzz suggests it is on the cards for UK citizens and American citizens could start being ‘chipped’ as soon as 2017.

The microchips - which are implanted under the skin or deeper – can allow the wearer's movements to be tracked and store personal information about them. This would make checking in on flights a lot easier and faster. And if you’re ever asked for identification or proof you can drive, a simple scan will determine who you are and any other relevant details.
But at the same time, they could be used by your employer who may want to keep tabs on your movements or by Governments who want a consistent way of identifying their citizens - and storing their location information about them.
And if it fell into the wrong hands, the people’s identities could be stolen and people could be tracked and stalked against their will.

6% of you that voted thought that being micro chipped at birth in replacement of just a passport would be beneficial. While only 1% would agree to be micro chipped for a driver’s licences.

A staggering 37% of you said yes to both. This would mean that you could go anywhere and just be scanned and your details could then appear on a screen. You’d never lose your information or documents!

And finally, 56% of you that voted in the poll said no to being micro chipped in replacement for both a passport and driver’s licence.

Why? Implantable GPS devices could conceivably allow authorities to locate missing persons. Or contain your medical records in case of an emergency.
Or is it the security aspect? There is a potential flaw in that that someone could steal the information on a chip and clone the signal, enabling that person to impersonate a chipped individual.

If you didn’t vote in the poll, let us know what your thoughts are and if you did, what will you do if it becomes compulsory in the UK?

Rob Tyler

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Poll of the Week: Would you go?

5 years ago by Rob Tyler

Poll of the Week: Would you go?

Poll of the Week: Would You Go?

The World Cup has now kicked off and earlier this week we asked 1000 members of Viewsbank Bevhicks86’s question:

If money were no object, what would be your MAIN reason you would or wouldn't travel to Brazil during the World Cup?”

With so much controversy surrounding FIFA and the host country, Brazil it’s hard to avoid the image of disconnection and divide between politicians/officials and the people. Many people are still dying from hunger while others are spending millions on the games.

But Brazil is a fantastic looking country full of culture and history many of us are not used to and probably even fewer would witness first hand. And with the biggest sporting event ever taking place, people travelling from all over the world to watch games surely now would be the opportune time to visit!

But according to members of Viewsbank, it isn’t.

22% of voters in our poll said that they would travel to Brazil for the football. The football alone. While 3% said they would go to protest or wouldn’t go as a protest.

32% of voters said they’d go to experience the atmosphere and culture of the cities and games but probably wouldn’t watch any football. We understand, it’s not for everyone!

But 37% of voters said they wouldn’t go to Brazil due to not being interested in going there at all! Even if money was no object! Too hot? Too long a flight? What doesn’t intrigue you about Brazil?

6% of voters said ‘Other’ and gave text reasons.
These largely included concerns over safety, although that’s not specified as to whether it’s from recent civil unrest or from existing issues before the build up to the games. A voters said they wouldn’t go because they wanted to avoid anything football related which could be extreme - It’s the world’s most popular and most publicised sport!

They’re not the results we expected which says a lot about our members but the news of some Brazilians switching their support to other teams as a mark of protest is interesting. But for those that do care about their countries’ result, don’t forget to jeer at the entire competition with the knowledge that your home country’s team will inevitably suffer ignominy anyway!

What are your thoughts on Brazil/The World Cup/FIFA?

Rob Tyler

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Pub prices in the UK

5 years ago by Rob Tyler

Pub prices in the UK





Half of us visit pubs one day a month or less

But almost two-thirds (62%) of adults still consider themselves as having a local

The average cost of a trip to the pub is £18.45 but for 50% of adults it’s a once a month visit or even less, a new survey1 from independent research firm Viewsbank shows. Its research shows 23% of pub-goers spend less than £10 a time with just 11% spending £30 or more per visit.

For many people a visit to the pub is a rarity – 37% of people say they occasionally or never visit pubs with 13% limiting themselves to once a month.

Despite that, two-thirds of people consider themselves as having a local near home or work – the average distance to their local is 1.25 miles, according to the research.

Figures from CAMRA/CGA2 show pubs in t

he UK are closing at the rate of 28 a week – more than 1,450 a year – with the rate of closure speeding up and the Viewsbank research highlights reasons why. Its study found 46% of women usually drink soft drinks in pubs and going to eat is the second most popular reason for visiting pubs. Around 12% of people admit to having gone to pubs and taken their own alcohol with them. That rises to 22% among the 18 to 24-year-old age group. Just 11% of people say there have been no pub closures in their local area in the past five years.


And yet the importance of pubs is highlighted by the fact that 32% of people say they have worked in a pub at some stage of their life and 31% have started a romantic relationship at least once in a pub. However, less pleasantly, 8% have had a fight in a pub.

David Black of Viewsbank said: “Pubs are an important part of the British way of life but the rate of closures show that it’s hard for pub owners to make money, let alone to stay in business.

“The pressures on pubs are immense with rents and alcohol duty not to mention wider social issues such as the smoking ban, worries about binge drinking and health issues - plus price competition from supermarkets.

“It is striking, however, that despite all the gloom and closures 62% of people still believe they have a local even though many of them don’t go that regularly.”

The research found that 63% of adults drank alcohol in a pub before they were 18 with 42% having a drink in a pub when they were 16 or under.

Women find pubs less welcoming than men – at least on their own. The research found just 31% of women are comfortable going into most pubs on their own compared with 70% of men.



1 Online survey of 1,654 adults aged 18+ conducted by Consumer Intelligence between 27th and 28th March 2014





‘Unexpected item in bagging area’ is the biggest complaint

And only half would always tell staff if undercharged


They’re meant to save time and make shopping more efficient – but nearly one in two supermarket shoppers say they regularly need help when using self-service checkouts, a new survey1 from independent research firm Viewsbank shows.

Around 45% of shoppers say they almost always or quite often need staff assistance – only a lucky 2% claim they never need help.

Unsurprisingly the biggest gripe about self-service checkouts is the message ‘unexpected item in bagging area’ – 83% of shoppers using checkouts find it annoying.

If a scanned item came up with an incorrect price that was priced too high, 90% would alert a supermarket employee. However, only 1 in 2 shoppers (49%) would do the same if they knew that the scan had undercharged for an item.

The technology may help save shops time and money, but the research shows that given the choice shoppers prefer the human touch – 55% say if they only had a small number of items and there was a choice between checkout staff and a self-service machine they’d go for the manned checkout.

In reality, the vast majority of shoppers use self-service – just 10% claim to never use the machines. Around 71% of shoppers say they are handy when buying a few items while 61% use them because they are quicker. 5% of shoppers use self-service checkouts to avoid being embarrassed about buying personal items.

David Black of Viewsbank said: “My personal experience is that something almost always goes wrong at the self-service checkout so it is reassuring to find out that it isn’t unusual.

“Of course self-service checkouts do have their advantages, speed for the shopper and lower staffing costs for the shop - and they generally make shopping faster. However, staff are still vital given the number of people needing assistance. And yes, the ‘unexpected item in bagging area’ message does annoy many of us.”

The table below shows the league table of complaints:



‘Unexpected item in bagging area’


Staff being slow to respond


Other issues requiring staff


Bar codes not scanning


Wrong prices


Person in front not knowing what to do


Problems with bags


Checkouts out of order


Problems with payment methods



Older shoppers are more likely to want to use a manned checkout than younger generations – 82% of those aged 65+ would choose one if offered a choice, compared with 42% of 18 to 24 year olds.

People aged between 35 and 44 are evenly split while majorities in favour of manned checkouts start at aged 45+.



1 Online survey of 1,017 adults aged 18+ conducted by Consumer Intelligence between 13th and 14th March 2014

Two out three rate local roads poor or dangerous

Nearly two out of three motorists rate the state of their local roads as poor or dangerous
  • Nearly half of motorists have suffered pothole damage
  • Drivers claim there are four potholes on average in their road

Nearly two out of three motorists rate the state of their local roads as poor or dangerous as recent heavy rain and road maintenance cutbacks combine to halt repairs, a new survey1 from independent research firm Viewsbank shows.

The shock figures show 65% of drivers rate roads as in poor conditions, while 14% saying the roads they use are dangerous.

The state of roads is costing motorists - 49% of drivers say they have suffered damage to their car from potholes with the average bill for repairs costing £165. On average drivers estimate there are four potholes in the road they live on.

Although damage due to road surfaces is rife, drivers are not claiming for the damage caused – just 19% have put in claims to local councils and only 8% have tried to get compensation from their insurer.

Government pledges to earmark £28 billion for spending on roads including a £6 billion pothole fund appear to have had little impact – 78% of motorists say potholes appear to be left unrepaired for months. Just 20% say potholes are repaired in a month and only 4% say they are filled in within a week.

David Black of Viewsbank said: “It is shocking that nearly two out of three motorists are unhappy about the state of their local roads and even more worrying that 6% of people have had an accident because of potholes.

“The Government has recognised the need to spend on road repairs and has committed to increase spending but potholes are clearly still a major issue despite the £6 billion fund and motorists believe little is being done to solve the problem.

“The research shows the majority of motorists are not claiming for damage to vehicles from potholes and are absorbing the costs themselves, so clearly anything that can be done in terms of repairs will help.”

Motorists in the South East of England are most at risk – 20% of drivers there say their local roads are dangerous while 51% rate local roads as poor. Drivers in London are – relatively - the happiest with their roads although only 14% regard roads as in good shape.




East Midlands









North East



North West






South East



South West






West Midlands



Yorkshire & Humberside




The research found that tyres were most likely to be damaged by potholes – 25% of motorists say they have suffered damage to tyres followed by 19% who have suffered damage to suspension.

When it comes to claiming for damage half of those who tried to get compensation from councils failed while only a quarter who tried to claim from insurers were unsuccessful.

1 Online survey of 2,004 drivers aged 18+ conducted by Consumer Intelligence between 13th and 19th February 2014

Nearly two out of every five owners sleep with their pets

  • Nearly two out of every five owners sleep with their pets
  • Nearly a third take pets on holiday
  • And half consider taking them to work

The UK’s reputation as a nation of animal lovers is underlined by a new survey1 from independent research firm Viewsbank showing the lengths owners will go to ensuring their pets are well looked after and comfortable at all times.

Whether it is bed time, office hours or during a holiday, substantial numbers of owners like to keep their faithful friends nearby, the nationwide study among pet owners found.

Nearly two out of every five (39%) owners sleep in the same room as their pets with around 2% - equivalent to 340,000 – even sleeping in the same bed. A slightly less devoted 20% allow pets to sleep on top of their beds, while 17% allow pets to sleep in the same room.

When they go on holiday 27% of owners take their pets with them – although it is mainly only in the UK. Just 2% of owners will take pets on holiday overseas and in the UK.

And if given the chance more than half would take their pets to work – around 9% of owners believe pets should definitely be allowed at work with 28% saying the decision would depend on the pet and 14% saying they should be allowed only if all work colleagues agree.

Data from the PFMA Pet Population report shows around 13 million UK households – equivalent to 45% of all homes – own pets with a total pet population of 71 million in the country. There are 8.5 million dogs and 8.5 million cats in the UK. A large majority of the UK pet population is made up of fish.

David Black of Viewsbank said: “The UK is known as a nation of animal lovers and the research bears that out. Some dog owners might even be surprised how few people sleep in the same bed with their pets, whereas others will be horrified that there are any do.

“Total ownership of pets is on the decline with the rise of single households but the devotion shown to those pets does not seem to be diminishing at all.”

Just 3% of those questioned said their pet usually sleeps outside the house. After the bedroom the sitting room is the most popular place chosen by 21% marginally ahead of the kitchen which is used by 19% of pets.

Pets did well at Christmas – around 66% of owners bought them presents while another 2% would have done if their pets had behaved well throughout the year.

The study also found 56% of pet owners believe the care of animals should be included in the National Curriculum and taught in schools.

1 Online survey of 2,023 dog or cat owners conducted by Consumer Intelligence between 4th and 10th October 2013

Love is online for one in three men

Love is online for one in three men
  • One in three men think it's OK to send Valentine's e-cards
  • Single men are twice as likely to avoid Valentine's as single women
  • Single men are twice as likely to sign their card if they are interested in the girl!

Love is going online this Valentine's Day with one in three men in a relationship happy to send a Valentine's e-Card, a new survey1 from independent research firm Viewsbank shows.

They might not get the response they are hoping for however. Just 26% of women think it is acceptable to send an e-card on February 14th with three out of four believing the traditional card in the post is the only way to go for showing your feelings.

Valentine's Day might be a major commercial opportunity, with up to £1 billion spent by couples, but the nationwide survey of those in relationships and those who are still looking for love reveals differences in attitudes between men and women when it comes to romance. Surprisingly it's not always men who are the least romantic.

Single men are twice as likely to give Valentine's a miss than the opposite sex. 37% of men are planning to avoid the day entirely compared with just 16% of women.

But those who do take part are keen not to remain anonymous – 30% of single men say they would definitely sign their name in a card if they were interested in someone compared with just 14% of women.

And those who are focused on romance make a real effort – around 9% of men admit to having sent four or more cards on one Valentine's Day. Women are less committed, or perhaps more choosy, with just 4% of them admitting to sending four cards or more at once.

David Black of Viewsbank said: "The internet is changing everything so the impact it has had on Valentine's Day, especially the switch to e-cards, is long overdue. Women's views on receiving them though are another matter.

"But romance is alive and well as the £1 billion spent on cards, presents and meals out demonstrates, as well as the fact that 90% of us admit to having sent at least one card at some point in their life."

Men and women agree that a weekend abroad is the most romantic thing that could be arranged for them – it was the top choice chosen by 31% of both men and women. Unsurprisingly 4% of men believe saucy lingerie is the most romantic thing that could be done for them – presumably worn by their partner. The bad news for those men is that no women in the survey agreed.

Just 4% of people admit to having sent cards to themselves – men are slightly more likely than women to do it. However 10% of women have had cards from their mother compared with just 5% of men.

Men are more likely to lie about Valentine's plans to avoid having to admit to spending it alone with 11% of men telling fibs compared with 8% of women.

1 Online survey of 2,121 adults conducted by Consumer Intelligence between 28th and 29th January 2014

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5 years ago by Rob Tyler



  • But support rises to 33% if it is elsewhere in the UK and 37% if it is overseas
  • Industry needs to prove fracking will cut bills and create jobs, Viewsbank research shows

A nationwide study by Viewsbank shows consumers will need to be persuaded to support the Government’s efforts to boost the shale gas industry by offering a business rates windfall to local council approving projects in their areas. Under the scheme councils would be allowed to keep 100% of business rates collected from shale sites compared with the current 50% and Prime Minister David Cameron has said the Government is “going all out for shale”.

However, the results reveal that just 18% would definitely support fracking near their home – although another 40% would potentially support fracking if they knew more about the process.

Support rises however the further away fracking is from the person’s home – 37% would definitely support fracking in other countries and 33% would definitely back it in other parts of the UK.

Making the case for lower energy and job creation are key to winning support for fracking, the research found. Around 67% of adults would support fracking if it delivered lower bills and 65% would support it if created jobs. Around 65% would back fracking if it was proved to be important for delivering future energy needs.

But the research shows only 39% of consumers believe fracking will cut household energy bills compared with 41% who believe it will cause environmental damage.

Viewsbank’s studies found just 10% of consumers consider themselves well-informed about fracking while 22% have never heard of the process despite the recent protests and media focus. The research shows 50% say they know a bit about fracking while 18% have heard of it but know nothing about it.

David Black of Viewsbank commented: “The fracking debate has been widely aired in the media but it is clear that many people do not consider themselves particularly well-informed. Proponents and opponents can both take positives from the research.

“Many remain undecided but there is a definite undercurrent that people are happy to support fracking just as long as it is not in their backyard.”

The table below shows views for and against fracking – depending on where it happens











UK - but not near

where I live





Near where I live






The risks of environmental damage are regarded as the main reasons for opposing fracking – 69% say they would be opposed if there was a risk of water contamination while 63% say the risk of earth tremors would convince them to oppose fracking. Around 51% say the noise and inconvenience for locals would make them oppose fracking.

The research shows 32% of consumers believe fracking will cause earth tremors in the UK and 30% believe it will contaminate water supplies.

If you weren’t able to take part in this survey then feel free to comment here. . .   


3% of people will spend Christmas without friends or family

The festive period is about togetherness, spending time with friends and family. However, a new survey from independent research company Viewsbank1, has found that nearly two million people in the UK will spend December 25th on their own.

When asked how they would spend Christmas Day, 3% of consumers replied that they would not be spending the day with friends or family and would be on their lonesome. That is the equivalent to 1.9 million people in the UK2.

Two-thirds of people will be spending the day with their partner, while half will spend it with children. Just short of half (45%) will see their parents. Just one in 10 will spend the day with friends rather than family.

David Black of Viewsbank said: "Christmas is a fantastic time for people to get together and spread the festive cheer, but you have to keep in mind that not everyone is lucky enough to have someone to spend the day with.

"On the other hand, some of those 1.9 million people may be very happy to spend the day on their own, away from all the stress and strain that often comes with Christmas dinner with the family."


1 Online survey of 1,982 adults conducted by Viewsbank between 29th November and 2nd December 2013

2 Based on World Bank UK population figures of 63 million:


Viewsbank members recently gave their views on the subject of parking and parking costs.  Here’s the press release that will be going public in the next 48 hours.  Thought you might like to see the results.  Regards, Rob.

  • Parking charges at hospitals are biggest issue for drivers
  • One in three admit to not paying in pay and display car parks
Motorists are voting with their feet over parking charges with the average driver willing to walk around half a mile rather than pay a fee, new findings1 from independent market research firm Viewsbank shows.
The nationwide study among motorists shows rising resentment over parking fees across the country with just 11% of motorists saying they would rather pay a fee than walk. On average drivers are willing to walk up to half a mile and over a fifth of motorists are willing to walk a mile or more rather than pay up.
The study found 32% of motorists admit to having gambled on parking in a pay and display site without paying – and possibly as a result two-thirds (66%) say they have had one parking fine in the past three years.
Recent research from the RAC Foundation found councils in England made a profit of £565 million in 2011/12 from on and off street parking including fines – and that is likely to have increased in subsequent years.
The Viewsbank research shows parking fees at hospitals cause the most resentment – 86% of drivers feel aggrieved at having to pay in hospital car parks compared with just 37% who are unhappy about charges at airports and 47% who don’t like paying to park at railway stations.
However the pressure on parking spaces is highlighted by the fact that 18% of motorists find it difficult to find space for their car near their own homes.
David Black of Viewsbank commented: “There is a balance to be struck between cutting traffic congestion and costs for motorists but for many the balance is tilted too far against drivers.
“People are literally voting with their feet and taking direct action to avoid paying a fee with the average motorist willing to walk half a mile. There clearly is a problem with parking with many people struggling to find a space near their home.”
The research shows 76% of motorists say car parking charges deter them from shopping in their local town centre and 89% say free parking would encourage them back into high streets rather than out of town shopping malls.
And intriguingly drivers claim to be honest about damaging other cars in car parks while suffering the exact opposite from other motorists.
Nearly half (49%) of all motorists claim their car has been damaged in a public car park at some point with just 11% saying the person who caused the damage left a note admitting it and leaving contact details.
However just 8% of motorists admit to having damaged another car in a car park – and 67% say they left their contact details.