Unless you've been living under a very large rock, you'll surely be aware of the massive growth in subscription based services over the last few years. You probably even subscribe to one or more yourself. In fact, you told us that you do - last week's Omnibus survey asked a set of questions around subscription based services, and out 1,011 natonally representative responses, over half of you (52%) subscribe to Netflix, while just 18% don't use any on demand/subscription based services - and that's just for TV!
What we really want to know though, is are people getting fed up of subscription based services? It's easy to think about the big well known services, particularly for TV and Music (Netflix, Spotify, Amazon Prime etc.) but the rise in subscription based services has also seen a huge surge in other products available by subscription, as companies rush to jump on the bandwagon and part you from your hard earned cash each month and indeed for the foreseeable future, unless cancelled of course and usually after a free trial. A quick internet search or a trawl through any social media platform and you'll likely be offered subscription based services for all kinds of things from shaving products to beer, coffee to socks - you really can subscribe to seemingly anything these days. It's a great business model after all - get you in with a cheap or free introductory offer, and then hopefully retain your custom for many months or even years to come, providing the company in question with a healthy regular income.
It may seem like a good idea at the time of the free trial or introductory offer, and of course if you do use and enjoy the product regularly then subcriptions often offer excellent value. However, many people find that they end up with multiple subscriptions that they may not fully utilise, while the money just keeps coming out of their account month after month while they forget to cancel it.
As part of our Omnibus this week, we thought we'd find out if there is still an appetite out there for additional subscriptions, or whether companies are now starting to take things too far. Across a range of product categories, we asked members whether they currently had a subscription, might consider one, or would never consider one for the product type in question. While some of the results were not suprising (music subscriptions were the most popular), it was interesting to see that, for example, both Beauty Boxes and Shaving products had a high proportion of members who told us they would never consider taking subscription for them. Hard to believe condsidering the number of these subscripton boxes already avalable on the market.
What do you think about subscription services? How many do you have and are you getting fed up of them? Or, do you prefer the flexibility subscription services offer? Let us know in the comments! Results table from this part of the survey available below.