Love is online for one in three men | Viewsbank

Love is online for one in three men

Love is online for one in three men
  • One in three men think it's OK to send Valentine's e-cards
  • Single men are twice as likely to avoid Valentine's as single women
  • Single men are twice as likely to sign their card if they are interested in the girl!

Love is going online this Valentine's Day with one in three men in a relationship happy to send a Valentine's e-Card, a new survey1 from independent research firm Viewsbank shows.

They might not get the response they are hoping for however. Just 26% of women think it is acceptable to send an e-card on February 14th with three out of four believing the traditional card in the post is the only way to go for showing your feelings.

Valentine's Day might be a major commercial opportunity, with up to £1 billion spent by couples, but the nationwide survey of those in relationships and those who are still looking for love reveals differences in attitudes between men and women when it comes to romance. Surprisingly it's not always men who are the least romantic.

Single men are twice as likely to give Valentine's a miss than the opposite sex. 37% of men are planning to avoid the day entirely compared with just 16% of women.

But those who do take part are keen not to remain anonymous – 30% of single men say they would definitely sign their name in a card if they were interested in someone compared with just 14% of women.

And those who are focused on romance make a real effort – around 9% of men admit to having sent four or more cards on one Valentine's Day. Women are less committed, or perhaps more choosy, with just 4% of them admitting to sending four cards or more at once.

David Black of Viewsbank said: "The internet is changing everything so the impact it has had on Valentine's Day, especially the switch to e-cards, is long overdue. Women's views on receiving them though are another matter.

"But romance is alive and well as the £1 billion spent on cards, presents and meals out demonstrates, as well as the fact that 90% of us admit to having sent at least one card at some point in their life."

Men and women agree that a weekend abroad is the most romantic thing that could be arranged for them – it was the top choice chosen by 31% of both men and women. Unsurprisingly 4% of men believe saucy lingerie is the most romantic thing that could be done for them – presumably worn by their partner. The bad news for those men is that no women in the survey agreed.

Just 4% of people admit to having sent cards to themselves – men are slightly more likely than women to do it. However 10% of women have had cards from their mother compared with just 5% of men.

Men are more likely to lie about Valentine's plans to avoid having to admit to spending it alone with 11% of men telling fibs compared with 8% of women.

1 Online survey of 2,121 adults conducted by Consumer Intelligence between 28th and 29th January 2014


Online love is alive and well....and I should know. I met my better half four years ago and we're still together. Everything started online just by chatting via facebook and although a relationship wasn't initially on the cards, it happened. This is after years of going out to nightclubs and hoping to meet the right person, being told by parents and friends alike that this was the wrong place to do that kind of thing and having to rethink the strategy to the point whereby I almost gave up completely. The online thing nearly didn't come about though, or at least it nearly wasn't successful as I'd had previous online relationships where we never actually met. In fact, I'd got very used to hiding myself away behind my keyboard, being honest about myself in terms of what I look like and even to the degree where I was honest about my faults (I'm disabled) and all that comes with that. Because at the end of the day, the thought process was very much if I get rejected its only online. Being online gives you security but it also gives you distance and the ability to hide behind excuses.

Great insights and very educational. Well done.Keep up the good work.