I’m sure everyone has heard the phrase “fake news” once or twice this year. Everywhere you go people seem to be constantly sceptical of any hidden agendas that may be lurking in-between the lines of every news report given, so this week’s blog is dedicated to trying to find a news source which has actually proven itself to be unbiased, or at least somewhat reliable.
The first to bring up is the nationally renowned newspaper, “The Times”. According to a recent survey by Oxford University which comprised of 74,000 people internationally (2,117 from the UK), found that The Times scored a trust rating of 6.35 out of ten, beating all other competition. Social media sources generally scored less than three which is something to put it into perspective. That having been said, when I tried to triple check the legitimacy of calling The Times an unbiased news source, I had to check other news sources which seemed to defeat the exercise as they all said different things.
The BBC consistently ranks high for trust and impartialness according to a national Ipsos survey. In fact, 57% said that they would trust the BBC for news whereas only 11% said that they would turn to ITV (honourable mentioned to The Sun for scoring 0.3%). This survey was particularly designed to see how the BBC compared against the larger market of news sources. Surprisingly enough another survey done by Ofcom (the UK’s regulator for communications) found that Magazines out performed any other news source in terms of quality, accuracy, trustworthiness and impartiality. Magazines are now officially more trustworthy than newspapers (according to Ofcom).
We recently ran a poll that asked if you thought you had a reliable news source and 34.7% answered yes and “to a certain extent” received 30.1% of the votes. Some of our favourite comments were:
- “I’m not bothered about political bias. Just like to know what’s going on”
- “BBC news app plus newspapers and news on commercial channels gives me a broad view but I trust the BBC news most of all.”
- “Confirmation bias, filter bubbles. The information is out there, read a variety of views and then ignore them and rely on your own (hopefully wide and rich) personal experience.”